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12th May 2021
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The Multicultural Beauty Market
Beauty brands are realising that they can benefit from diversifying and segmenting their makeup offerings based on ethnic and cultural needs. The multicultural beauty market or ethnic beauty market, is...
14th October 2017
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Diversity is on the rise: why your business should consider targeting BME groups?
In a world of diversity where Britain’s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. What’s more, black and minority...