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14th October 2017
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Diversity is on the rise: why your business should consider targeting BME groups?
In a world of diversity where Britain’s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. What’s more, black and minority...
16th May 2017
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How to target ethnic minorities? – Online Channels
In one of our most recent blogs, we discussed offline channels and how to run an ethnic marketing campaign. However, with the internet constantly growing and the rise of social...
28th November 2016
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Winning new Clients – tips for non-British businesses
Winning your first Client is very important and we have covered it in one of the first blog posts. However, many businesses run by non-British entrepreneurs tend to focus on...