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16th May 2017
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How to target ethnic minorities? – Online Channels
In one of our most recent blogs, we discussed offline channels and how to run an ethnic marketing campaign. However, with the internet constantly growing and the rise of social...
27th January 2017
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How to target ethnic minorities in the UK? – Offline Channels
One of the most frequently asked question by current and prospective clients, is ‘how do I target ethnic minorities in the UK?’. Well, there are several ways and today we...
18th May 2016
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Sampling With A Spice
In the UK we all have a soft spot for Indian food, it doesn’t matter if we get it from a takeaway or make it at home, it’s a meal...
24th October 2014
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Why ethnic marketing should be part of your 2015 plan?
Britain’s multicultural population is booming and has an ethnic population of over 8 million accounting for around 13% of the total population. Each year the ethnic population is steadily growing...