Blog

Featured image for “Addressing the Ethnic Influencer Pay Gap: Fostering Inclusivity in the Digital Realm”

1st September 2023
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Ethnic Marketing
Influencer Marketing

Addressing the Ethnic Influencer Pay Gap: Fostering Inclusivity in the Digital Realm


Embark on a journey with us to understand the challenges faced by influencers from ethnic minorities and discover how our agency, GottaBe! Ethnic, is committed to bridging the ethnic influencer...
Featured image for “Why ethnic influencers deserve more recognition! ”

11th May 2022
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Ethnic Marketing
Influencer Marketing

Why ethnic influencers deserve more recognition! 


Since the Black Lives Matter protests, we have seen brands picking and choosing when to showcase ethnic influencers within their campaigns, but not enough is being done. With brands across...
Featured image for “10 UK Based Diversity and Inclusion Social Media Influencers to follow”

17th November 2021
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Ethnic Marketing
Influencer Marketing

10 UK Based Diversity and Inclusion Social Media Influencers to follow


Influencer marketing has seen continual growth over the years and does not seem to be stopping with an influencer for every product; brands who haven’t already should include influencer marketing...
Featured image for “Top 5 Ways To Target A Multicultural Audience”

2nd September 2021
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Ethnic Marketing
Influencer Marketing

Top 5 Ways To Target A Multicultural Audience


69% of Ethnic minorities feel that UK media has little to no relevance to them. With such a high number of people from an ethnic minority in the UK, brands...
Featured image for “Shan Foods Influencer Marketing Campaign”

14th May 2021
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Influencer Marketing
Insights

Shan Foods Influencer Marketing Campaign


GottaBe! recently worked with Shan Foods on an Influencer Marketing campaign to promote their Ginger Garlic Paste product here in the UK. Shan is one of the biggest leading Pakistani...

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