Case study

Ahmad Tea

Client nameAhmad Tea

Ahmad Tea are a family company, founded and ran on their family values. They work tirelessly year on year, working together to never compromise on their beliefs and shared goals. Ahmad Tea work closely with their tea farmers to ensure they make only the best tea possible. Each blend is sampled seven times during the journey from pluck to cup.

DateSummer 2014 - Present

Case studyAhmed Tea - Merchandising

Objective

The objective of our campaign with Ahmad Tea was to merchandise their UK distributor stores and raise awareness for the tea brand in the UK with both ethnic consumers as well as a wider audience.

Mechanics

For this campaign we assigned our expert branding team to merchandise over 100 stores across the UK with Ahmad Tea. The teams job was to improve current merchandising in distributor stores. This was to be achieved by updating old signage, replacing and re-order stock to follow merchandising best practises and making store owners aware of the need to maintain good merchandising of the products.

Our campaign also focused on improving the awareness for the brand across the UK. We achieved this by utilising our brand ambassadors across a number of stores to engage potential customers in a wet sampling activity within the distributor stores.

Deliverables