Case studies

Acknowledging the significance of Ramadan for its Muslim riders, Just Eat sought to create an initiative that expressed appreciation and fostered cultural awareness among all riders. They collaborated with GottaBe! Ethnic to design an inclusive and meaningful activation.

Western Union’s ‘Yellow Santa’ celebrated diverse holiday traditions, fostering cultural connections through interactive experiences, giveaways, and inclusive storytelling.

Read about how the GottaBe! team planned, managed, and delivered Healthy Day by Anna Lewandowska 2024.

We represented Libon at the London Eid Festival in 2024 as they were looking to connect with the British Muslim community.

We ran an extremely successful in-store product sampling campaign for Jumbo to raise awareness around the brand.

We raised the Bristolian South Asian community's awareness about fostering for Action for Children.

Tommy's is the UK's largest pregnancy and baby loss charity. It specialises in funding research into stillbirth, premature birth and miscarriage to provide trusted pregnancy support and advice to all birthing people. Their goal is to ensure the UK becomes one of the safest places in the world to give birth.

Our partnership with Skrill Money Transfer saw us encouraging more sign-ups and creating easily accessible tutorials to enable users to navigate the site and app.

Inspired by Barthé’ was created to tell untold stories of both historical and contemporary Black artists. The short documentary-style film was, narrated by DJ and presenter Trevor Nelson.

GottaBe! Ethnic worked with Severn Trent to understand the low uptake of their Priority Service Register (PSR) with the ethnic communities in Leicestershire.

We worked with Shan Foods to raise awareness of their latest TV commercial to the South Asian community across the UK, Germany and Australia.

GottaBe! Ethnic supported Western Union to engage event-goers at Diwali on Trafalgar Square by delivering a range of activations to raise awareness of the brand while activating the latest pricing promotion.

We supported GBS with the launch of their new campus in the City of Leeds, and to recruit ethnic minorities.

We worked with Shan Foods to create a campaign that showcased the brand’s Ginger Garlic Paste for how quick, easy and convenient it is to use in everyday cooking.

We worked with the Southampton city council to reach the Polish and Romanian communities to educate them regarding the EU Settlement scheme.

We supported Severn Trent to help them educate ethnic minorities in the Wolverhampton and Walsall areas on proper food wastage.

Opoka has helped women and children in the Polish community to improve health, wellbeing, and happiness by stopping domestic violence since 2012.

We worked with MLK (Martin Luther King) and The Voice Newspaper to raise awareness about the MLK/FBI film, a documentary that uncovers the incendiary and layered story of the FBI’s war against Martin Luther King Jr.