Case study

Anna Lewandowska

Client nameAnna Lewandowska

Well-known within the Polish community, Anna is a famous fitness and nutrition specialist and Poland’s former representative of traditional karate. She is also married to Robert Lewandowski, a striker for the Barcelona La Liga club and captain of Poland’s national team. Anna has built a significant online following and community due to her active presence on social media. She predominantly shares lifestyle and fitness content, empowering millions of men and women every day.

Case studyHealthy Day by Anna Lewandowska 2024

Objective

After a six-year break, our campaign’s objective was to plan, set up, and run Anna Lewandowska’s health and fitness in-person event, ‘Healthy Day by Anna Lewandowska.’

We decided on the number of attendees and the location, which was to be London. So, our task was to find an appropriate venue, arrange sponsors, equipment, and sales, and carry out all the logistics for Anna and her team.

As this was a Polish event, we also needed to ensure that all communications were available in both Polish and English.

Mechanics

We arranged for the event to be held at the Gunnersbury Park Sports Hub because it had ample space for all 400 attendees, designated dressing and rehearsal areas for Anna and her Healthy Team, convenient parking, and excellent transport links. Once the venue was secured, we booked the staging and sound equipment. After finalising these bookings, we organised the logistics for Anna’s team travelling between Poland and the UK, including handling merchandising and necessary equipment.

To support the event, we created a dedicated webpage on the GottaBe! health website, developed a media plan, and managed ticket sales to the public. A selection of our Brand Ambassadors assisted at stalls and registration areas to ensure the event ran smoothly, ensuring all attendees were signed in, received their goodie bags, and had everything they needed. We specifically chose Brand Ambassadors fluent in English and Polish to ensure clear communication with our primarily Polish audience.

To enhance the audience's experience, we also set up meet-and-greet zones where attendees could interact with Anna and her Healthy Team.

Outcome

The event was a great success, with sold-out tickets, positive feedback, and high sales at the GottaBe! Health store, and a high demand for another event.

Deliverables