Here at GottaBe! We decided it was time that we look at how we can not only give you tips and tricks but also give you something to take away and be able to revisit should the topic be relevant to any campaigns you are working on. Thus, the launch of this page.
Here you will find a number of resources that span a breadth of topics related to marketing and how to best implement them in order to better your business. As ever, we are more than happy to help should you want to explore any methods or should you want to revisit something that perhaps wasn’t as successful as it could have been in the past.
We hope you find these resources helpful and if there’s a particular topic you can’t see here but would like to learn more about, please do not hesitate to get in touch and let us know as we would love to help you discover more!
Community Pulse Report – Young Black Britain
Our latest Community Pulse Report explores the attitudes, experiences, and priorities of diverse audiences, providing valuable insights to help organisations make more informed decisions. This edition includes a dedicated focus on Young Black Britain, highlighting key trends, lived experiences, aspirations, and perspectives that are shaping a new generation. Whether you’re developing marketing campaigns, engagement strategies, products, or policies, these findings...
Ethnic Calendar 2027
Our Ethnic Key Dates Calendar 2027 helps marketers, communications teams, and organisations identify the cultural moments that matter most to their audiences. Covering major celebrations, faith-based observances, heritage months, and community events, it provides a valuable framework for inclusive campaign planning across the year. Whether you’re developing content, planning events, or shaping marketing strategies, this calendar helps you engage with...
2026 Ethnic Key Dates Calendar
Looking to create campaigns that connect authentically with diverse communities? Our Annual Ethnic Key Dates Calendar for 2026 is your ultimate guide to planning inclusive, culturally resonant marketing strategies. From global celebrations like Diwali and Lunar New Year to heritage months and religious observances, the calendar highlights countless key dates to inspire your campaigns. Timing is everything; this resource ensures...
Barriers in Banking: Exclusive Roundtable Insights Report
On Thursday 22nd May 2025, GottaBe! Ethnic brought together senior voices from across the financial sector for an exclusive Barriers in Banking roundtable. The day was designed as an open, honest conversation about one of the industry’s biggest challenges: how to authentically engage ethnic minorities and diverse communities who are often underserved by traditional financial services. Throughout the discussion, leaders shared lived...
2025 Ethnic Key Dates Calendar
Looking to create campaigns that connect authentically with diverse communities? Our Annual Ethnic Key Dates Calendar for 2025 is your ultimate guide to planning inclusive, culturally resonant marketing strategies. From global celebrations like Diwali and Lunar New Year to heritage months and religious observances, the calendar highlights countless key dates to inspire your campaigns. Timing is everything; this resource ensures...
Exploring Experiences: British Muslim Voices
Introducing “Exploring Experiences: British Muslim Voices”, a highly detailed report created by GottaBe! Ethnic and Algebra Consulting. The Muslim community in the UK has a combined disposable income of roughly £8.6 billion annually. Given half of Muslims in the UK are under 30, this is only expected to rise. Released in line with Ramadan 2024, this report aims to promote...
2024 Ethnic Key Dates Calendar
Did you know that there are over 14.6 million people in the UK from an ethnically diverse background? Yet, almost three-quarters of ethnic minorities feel that UK media has little or no significance to them. This means that brands are missing out on the £300 billion spending power that the UK’s ethnic minorities hold. But with the help of our...
2023 Ethnic Key Dates Calendar
In the UK, one in six residents belongs to an ethnic minority. Understanding different cultures and religions’ beliefs is crucial, and you should reflect this in your ethnic marketing. According to our research, only one in five brands currently target ethnic minorities; we aim to change this to make brand marketing more inclusive. Because 69% of ethnic minorities believe UK...
When Multilingual Marketing Goes Wrong
Multilingual marketing has proven to increase conversion rates with 40% of consumers stating they won’t buy in another language. As multicultural marketing specialists, we have over 13 years of experience within the industry and have seen our fair share of bad translations. We are passionate about helping our clients get it the right first time and ensuring that more brands...
2022 Ethnic Key Dates Calendar | Resource
1 in 6 people who live in the UK are from an ethnic minority group. It is important to understand the cultural and religious beliefs across the world, and to include this in your ethnic marketing. Currently, our research shows that only 1 in every 5 brands are targeting ethnic minorities, it is our mission to address this to ensure...
EU Settlement Scheme Whitepaper
Following the UK’s exit from the European Union; EU EEA and Swiss citizens are required to complete the EU Settlement application to obtain UK immigration status. In the UK there are over 9 million people from an ethnic minority group. However, within all the facts and figures surrounding ethnic minorities, there is one keyword we must understand: communities. GottaBe! Ethnic understands...
Understanding Ethnic Media
Ethnic media is one of the most overlooked communication channels for businesses looking to target Black, Asian, and Minority Ethnic audiences. However, this is most likely because brands aren’t aware of the number of ethnic media channels available to them and therefore are unknowingly missing out on the opportunity to communicate directly to ethnic and multicultural audiences. In the UK...
How Employers Can Approach BAME Recruitment
In the United Kingdom there are over 9.1 million individuals from ethnic minorities. This includes people who have immigrated to the UK and children of immigrants. This move to another country or growing up with parents who moved to better their lives is often a driving force in the success of people from BAME communities, so why won’t many companies...
What is Influencer Marketing?
You will have undoubtedly heard of the term influencer or influencer marketing by now. Some will know about this inside out, some will know a fair bit, and some may know absolutely nothing about an influencer or influencer marketing, and just to clarify, that’s okay. This is our cue. We know a thing or two about the world of influencers...
Key Dates for Your Ethnic Marketing Diary
With 1 in 6 individuals, here in the United Kingdom, coming from ethnic minorities, it is highly evident that brands and businesses need to ensure that their marketing strategy also includes the outreach and engagement with these communities. Ethnic minorities in the UK have a combined spending power of £300 billion and because of ignorance, brands and businesses are not reaching...