Dabur

Dabur is India’s largest Ayurvedic medicine and related products manufacturer, designing medication for diseases such as cholera and malaria. Dabur was founded in 1884 and produce products including health care, personal care, oral care, food and home care products.

As the campaign was targeted at Muslims it was important we carried out the campaign in cities with a high population of people from a Muslim background. As a result, the activation took place across London, Birmingham, Leicester, Luton, Leeds, Bradford and Blackburn.

We provided Muslim Brand Ambassadors for Dabur to hand out Miswak toothpaste to Muslims outside of Mosques, we carried this activation out whilst our target audience were leaving mass as we knew this would be a key time where we could target a high number of people in a captive way.