TVN
Client nameTVN
TVN is a free-to-air, Polish television station. Founded in the 1990's and launched in October 1997, TVN is part of the TVN Group, which as of March 2018, a subsidiary of Discovery Inc.
Case studyITVN Streaming UK Launch - TVN International
Objective
- To raise brand awareness of TVN’s streaming in the UK
- To raise brand awareness of TVN here in the UK on Player.pl
- To educate audiences about TVN’s different channels (TVN, ITVN, TVN24, ITVN Extra)
- To engage with event attendees
- Create a buzz around the launch of TVN’s UK streaming
- Generate sign-ups to the service
Mechanics
- Set up stands/stalls at events across the UK (including Manchester, Brighton, Southampton and Slough)
- Provide promotional staffing to discuss the brand and its UK launch
- Coordinate the logistics of the brand's presence at said events
- Set up branded signage to raise the brand's event presence
- VIP management on the day
- Provide a meet and greet with celebrity guests
- Engage with attendees and drive sign-ups
Outcome
- Over 4,000 materials distributed
- Nationwide awareness raised
- Television coverage of the events (here)
- Celebrity appearances from TVN’s very own actors
Deliverables
- Event Management
- Promotional Staffing – Brand Ambassadors
- Face2Face Engagement
- Data Capture
- Logistics
- VIP Relations
- Public Relations
Thank you again for the exemplary organization of a picnic in Southampton. Both of our stars had positive memories and were happy to return to Poland. Thank you very much for your commitment and help in organizing promoters and promotional materials for our brand.Radosław Rybicki Senior Promotions Specialist, TVN S.A.
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