About the event
Our EDI Together event this year focused once again on bringing like-minded individuals from the marcomms industry to share best practices in moving the dial in our industry. We believe these events are core to creating change within this space.
Join us for insight from exciting UK brands such as Aviva, Severn Trent, National Trust, Metropolitan Police and more that are at the forefront of tackling diversity and inclusion within their marketing strategies to create a more equitable approach.
See below the sessions from our 2023 series where we discover more about how to reach diverse audiences, how to make them feel included through your content and finally, how to engage at events and more.
Next year we will be bringing you more with a webinar series and our core events, so watch this space!
Check out this years sessions
Panel 1 - How to reach diverse audiences
Our first panel discussion explored how two brands from the Third sector and Financial Services sector are reaching diverse audiences to better connect with hard-to-reach communities.
Hear from these experts, Zee and Anna, about their targeted approach to media planning and how they can utilise demographic insights to inform targeting. We also hear more about their experience creating internal messaging to create inclusive environments supporting representative teams and culture.
Panel 2 - Creating content for a diverse audience to foster inclusion
Our second panel session delved into what Liz, Senior Marketing Strategy Manager, Severn Trent is doing to create content that understands the cultural differences and behaviours of minority audiences in order to overcome educational barriers.
We also heard from Shaz, Director of Brand and Marketing at the National Trust about the work The Trust is doing in line with its Everyone Welcome programme to ensure content and space are accessible to everyone, forever.
Shaz Umbreen,
Director of Brand and Marketing,
National Trust
Liz Wood,
Senior Marketing Strategy Manager,
Severn Trent
Panel 3 - Community events - playing your part in community outreach
During our third panel session, we delved into the significance of engaging with ethnic community events. We explored various aspects, including market research, community outreach, recruitment efforts, and the enhancement of brand visibility.
Join Waleed and Tomasz to gain insights from the mistakes of others, discover practical and actionable tips, emphasise authenticity, maximise your presence at cultural events, and much more.
