Everyone Doing It Together 2025

About the event

ED&I is slipping down the priority list. Budgets are cut, roles are lost, and multicultural marketing is underfunded. But lived experiences haven’t disappeared... nor should our commitment to change.

That’s why our annual flagship event, Everyone Doing It Together, is back for its fourth year on the morning of Thursday 16th October 2025 at The Trampery, Shoreditch, London.

This isn’t just another standard industry event. It’s a space for senior marketers and comms professionals who know that inclusion isn’t a nice-to-have, it’s essential. Expect bold ideas, honest conversations, and practical steps forward.

Join the conversation

Date

Thursday 16th October 2025

Time

08:30 - 12:30

Location

The Trampery, Shoreditch, London, EC1V 9EY

The agenda

(Announcing speakers shortly - stay tuned!)

Arrival, breakfast & challenge wall

Enjoy coffee, pastries, and casual networking.

As you arrive, take a moment to contribute to our challenge wall – a space to anonymously share your biggest ED&I challenges, questions, or fears within the marcomms space. These insights will be brought into the conversation later in the day.

Welcome & opening remarks

Our hosts, Tomasz Dyl (Founder & Managing Director at GottaBe! Ethnic) and Martin Rothwell (Client Service Director at GottaBe! Ethnic), will set the tone for the day with a warm welcome and honest reflections on why Everyone Doing It Together was created and why it matters now more than ever.

Panel: The current state of ED&I in marcomms

Hosted by Tomasz, this panel gets real about where things stand in the UK right now. From budget cuts to performative pledges, we’ll explore how ED&I is being deprioritised across the industry — and what that means for the work we do and the communities we serve.

Sam Salama, Senior Insight Manager at The Metropolitan Police, will join the conversation, bringing a unique perspective from within a major public institution. Another guest speaker (soon to be announced) will also add even more depth to this vital discussion.

Panel: Young, diverse, and overlooked: the power of inclusive youth marketing

Youth audiences are diverse by default – so why are inclusive youth campaigns still the exception, not the norm? Hosted by Martin, this panel brings together guest speakers, including India Hill, Senior Marketing & Communications Manager at Football Beyond Borders, alongside another panellist to be announced soon.

Together, they'll explore how brands and organisations can better engage Gen Z and Gen Alpha through truly inclusive strategies – sharing what’s working, what’s missing, and how we can do better.

Panel: Getting it right (or at least trying to): starting without fear

Hosted by Martin, with guest speaker Kate Dale, Marketing Director, Sport England - This Girl Can, and another to be announced soon. We'll unpack how fear (of getting it wrong or being called out) holds organisations back from doing meaningful work and offer practical ways to start imperfectly but with purpose.

Coffee break & networking

Driving change is thirsty work so go, top up on caffeine, stretch your legs, and keep the conversations flowing. Whether you're reconnecting or meeting new industry contacts, this is your chance to build meaningful connections.

Let’s talk about it: reflections from the challenge wall

Hosted by Martin and Tomasz, this session spotlights your anonymous contributions from our challenge wall. Together, we'll unpack real challenges faced by attendees, turning private concerns into shared insights and actionable next steps.

Closing reflections & thank you!

A moment to reflect on what we’ve heard, learned, and felt. Martin and Tomasz will wrap up with final thoughts, key takeaways, and a reminder that the work doesn’t stop when the event ends.

Post-event networking & discussions

Stick around! This is your opportunity to connect, whether you want to follow up on a conversation, ask a speaker a burning question, or just enjoy a relaxed chat with fellow changemakers.

Secure your space!