Our Top 10 Experiential Marketing Tips

When planning an experiential marketing campaign / gig, its important to consider many things. To make your life easier, the creative team at GottaBe! has prepared a list of 10 tips – most important bits for you to remember when planning next campaign.

Should you need any help with one or more of those aspects, then please feel free to drop us a line or give us a call, we will be happy to help

1. Pick the right venue:

· Shopping Centre?

· Supermarket?

· Festival?

· Train Station?

· Airport?

Many venues get booked early, so plan ahead.

2. Make it memorable:

Make it fun and interactive for the audience to remember. Be unique don’t do what others have done previously.

3. Every second counts – you only have a few seconds to get the potential customer aware:

Keep it short and sweet but interactive and clear

4. Offer free samples:

Everyone loves a free sample, don’t you? You may also want to provide discount vouchers to drive further purchase and a list of local stockists.

5. Give them a reason to give you their contact details for follow up and communications post event:

Competitions are ideal for capturing customer information.

6. Think away from the stall:

The use of extra Brand Ambassadors in the area, to drive footfall to the stand.

7. Include pictures and information on your website and social media about the campaign:

This way you are building further awareness of the experiential gig as well as giving a chance to your existing customers to come and experience something new. Create a unique hashtag (#) for your campaign and check social media daily to see the interactions.

8. Make it local:

Involve the local community and media and perhaps think of joint promotions.

9. Prepare for rain or other weather conditions:

Have a backup plan in case the weather takes a turn.

10. Keep calm & have fun yourself:

Enjoy the campaign yourself and experience it just as the customer would.