Ocean's £10 Million Advertising Support Fund

Advertising giant, Ocean, has recently launched an advertising fund in a bid to support retailers and SME’s that may have been affected by the COVID-19 pandemic. The fund was established with a media value of £10 million. This opportunity will give businesses and brands access to Ocean’s screens nationwide, providing multiple advertising spaces. The aim in advertising SME’s across the 12 UK cities is to provide support to and hopefully encourage business in local economies in said cities.

Ocean’s support fund will be in partnership with Local Authorities and is more than capable of covering multiple advertising campaigns both in their city networks, as well as their roadside ones. The locations for this fund are the following: Glasgow, Edinburgh, Aberdeen, Newcastle, Leeds, Liverpool, Manchester, Birmingham, Nottingham, Bristol and GottaBe!’s homes London and Southampton.

Advertising During Lockdown

You may be wondering whether it is worth advertising your business on Ocean’s city and roadside networks, what with lockdown and the significant reduction in movement of people. That is valid, yes, but what many forget is that not everyone is capable of working from home, meaning one in three individuals is still outside and travelling to work. There is also a vast number of people still travelling to supermarkets for essentials and some are still exercising in outside areas. Whilst brief, these excursions are frequent, meaning that Ocean’s network of advertising space is still a highly effective method of communicating your brand to current and prospective consumers.

We understand that the COVID-19 pandemic has likely impacted the marketing efforts of many companies, particularly annual events that often provide a significant rise in sales and brand exposure. Events such as Ramadan and Orthodox Easter are often key times for some companies. Other key times for brands with multicultural customer bases including Mother’s Day (an event that has varying dates for different global regions).

Registering Your Interest In Ocean’s Advertising Support Fund

To register your interest in Ocean’s advertising fund, please click here or if you have any questions about this method of promotion, please do not hesitate to get in contact with us on hello@gottabemarketing.co.uk and we would be happy to help.

Stay safe and have a great week.