5 Hispanic Heritage Month Campaign Ideas to Celebrate Culture and Community

Hispanic Heritage Month observed from September 15th to October 15th. It’s a great opportunity for brands to celebrate and connect with the vibrant and diverse Hispanic community in the UK, which comprises nearly 80,000 people according to the 2021 Census data.

This month-long celebration is more than just a nod to tradition; it’s about recognising and honouring Hispanic Americans’ contributions, culture, and influence.

If you’re looking to engage with the Hispanic market meaningfully, here are five impactful campaign ideas to consider:

1. Spotlight Local Hispanic Artists, Musicians and Content Creators

Hispanic culture is rich with art, music, dance, and creativity. One way to celebrate Hispanic Heritage Month is by collaborating with local Hispanic artists, musicians, and content creators/influencers.

On social media, you could create and have them ‘take over’ your brand’s social media for a day or collaborate on some video content. Or if you want to take things offline, you could feature their art in your physical spaces (stores, etc) or sponsor their performances.

These examples not only help to elevate their voices but also allow your audience to experience the depth and diversity of Hispanic culture.

Some Hispanic/Latino content creators include:

Milena Sanchez – former host of the popular Receipts Podcast, a singer/songwriter, and a SundayTimes Best Selling Author who posts regularly on TikTok and Instagram.
@patrickvelbruv (also known as ‘That British Latino’) – an Ecuadorian content creator with 163k on TikTok who is known for his comedic videos.
@valencruzv – this YouTuber and TikToker comes from a Columbian background and creates relatable fashion, lifestyle, and beauty content.
@davidmaluco_ – this Brazilian content creator has nearly 3 million followers on TikTok and is known for his hilarious and relatable videos.

2. Share Authentic Stories from the Community

Every culture has stories to tell, and the Hispanic community is no exception. Use this month to spotlight the voices within the Hispanic community by sharing their stories.

Create a campaign featuring interviews, testimonials, or video content of Hispanic individuals sharing their experiences, traditions, and what their heritage means to them. This approach adds a personal touch to your campaign and resonates deeply with both Hispanic and non-Hispanic audiences.

Example: Your brand could create a mini-series where Hispanic employees or community leaders talk about their cultural traditions, family history, and the importance of heritage. Sharing these stories across digital platforms can nurture empathy, understanding, and connection.

3. Offer Authentic Hispanic Cuisine Experiences

Food is a universal language that brings people together, and Hispanic cuisine is known for its rich flavours and diverse dishes.

FMCG brands could partner with restaurants to create limited-edition menu items. They could also collaborate with Hispanic food content creators to have them create cultural dishes using the brand’s products. Alternatively, another option is to host virtual cooking classes for customers using the products, allowing them to join in from home.

4. Support Hispanic-Owned Businesses

Use Hispanic Heritage Month as an opportunity to shine a spotlight on smaller Hispanic-owned businesses in the UK.

This not only boosts the visibility of these businesses but also shows your brand’s commitment to uplifting the Hispanic community.

5. Attend Cultural Events

Whether you go to smaller cultural events or bigger ones like LatinoLife In The Park, there are tonnes of opportunities to connect with the community face-to-face.

It’s important to remember that Hispanic Heritage Month and some of these other events are a cornerstone of their culture and how they celebrate, so your participation needs to feel genuine and provide value.

Check out how we engaged the community for Western Union at LatinoLife 2024 by clicking here.

6. Educational Initiatives and Cultural Workshops

Education is a powerful tool for fostering understanding and appreciation. Organise workshops, seminars, or webinars that educate people about Hispanic culture, history, and societal contributions. These could be hosted in collaboration with cultural experts, historians, or community leaders. Topics could range from Hispanic history and traditions to language classes or salsa dance lessons to ensure they remain positive.

Providing educational content through blogs, podcasts, or social media posts is another effective way to engage your audience.

Conclusion

Hispanic Heritage Month offers a unique chance to celebrate and honour the contributions of the Hispanic community. At GottaBe! Ethnic, we believe that successful campaigns are rooted in authenticity, respect, and cultural appreciation. By incorporating these ideas into your marketing strategy, you can build meaningful connections with the Hispanic audience, celebrate diversity, and enrich your brand’s cultural footprint.

Remember, the key to an impactful campaign is to go beyond just the month of celebration. Building long-term relationships with the Hispanic community through ongoing engagement, support, and representation will strengthen your brand’s presence and demonstrate your commitment to diversity and inclusion.

For more insights about the Hispanic community in the UK, why not listen to our ‘Culture Shocks’ podcast episode.