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Celebrating South Asian Heritage Month 2024

17th July 2024
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At GottaBe! Ethnic, we’re thrilled to celebrate South Asian Heritage Month 2024, a time dedicated to honouring South Asia’s rich and diverse cultures, traditions, and histories.

From July 18th to August 17th, we join hands with communities worldwide to acknowledge the incredible contributions of South Asians to our global society.

The Importance of South Asian Heritage Month

South Asian Heritage Month is more than just a celebration; it’s a movement to recognise and appreciate the vibrant cultures and significant achievements of people from India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, and the Maldives.

This month presents an opportunity to deepen our understanding of South Asian traditions and to promote inclusivity.

Amplifying South Asian Voices in Marcomms

As a multicultural marketing agency, GottaBe! Ethnic is committed to amplifying South Asian voices within the marketing communications industry. Throughout this month, we’ll feature inspiring stories, interviews, and achievements of South Asian professionals making a mark in marketing communications.

Hear from Shaz Umbreen (Director of Brand and Marketing at the National Trust) and Anna Dilku (Group Social Media Manager at Aviva), who spoke at our annual event, Everyone Doing It Together, by clicking HERE.

By sharing their journeys and insights, we aim to inspire the next generation of marketers and communicators.

Sharing Free Resources

Education is crucial for promoting appreciation and understanding. To achieve this, we offer a range of free resources, such as articles, educational materials, and cultural spotlights.

These resources aim to help people, including industry professionals and the general public, learn about the diversity of South Asian culture and the important achievements of South Asians in different areas.

Here are some of our resources:

Click HERE to read our blog posts about South Asian audiences

Our Commitment to Inclusivity

At GottaBe! Ethnic, we believe in diversity’s power and representation’s importance. Our commitment to inclusivity is reflected in our efforts to celebrate and uplift South Asian voices not just during South Asian Heritage Month but throughout the year.

Supporting and connecting with the community

South Asian Heritage Month is also a time to strengthen community bonds and promote solidarity. We encourage everyone to participate in local events, support South Asian-owned businesses, and engage with community organisations that work towards social justice and equality.


Join us at GottaBe! Ethnic in celebrating this rich heritage and making South Asian Heritage Month 2024 a memorable and meaningful experience for all.

Together, let’s celebrate the community’s invaluable contributions to our global community.

Let's see how we can work together