When to target ethnic communities? Key dates in Q4

With a number of key events happening in Q4 of 2017, Shannon Dunne, Account Support Executive at GottaBe! Ethnic has put together a list of dates that you may wish to consider when planning your multicultural activities. 

When it comes to marketing and especially retail, it is important to be on top of key events and their dates throughout the year. Planning ethnic field, experimental marketing, or PR work in advance is beneficial because it creates a good amount of time ready for you to maximise your resources which will boost your business potential.

We have created this easy to use calendar which features the key dates in the last quarter of 2017. This includes multi religious and sports dates, and other well-known dates across the year so you will never miss out on a great opportunity.

October

• October 19^th– Diwali (Hinduism)
• October 29^th– Clocks go back. End of British Summer Time
• October 31^st– Halloween

November

• November 1^st– All Saints Day
• November 5^th – Bonfire Night
• November 23^rd– Thanksgiving
• November 24^th– Black Friday
• November 25^th – Small Business Saturday
• November 27^th – Cyber Monday
• November 30^th– St Andrew’s Day – Scotland

December

• December 12^th – Hanukkah begins (Judaism)
• December 21^st – Winter Solstice (Yule)- Shortest day
• December 20^th – Hanukkah end (Judaism)
• December 24^th – Christmas Eve
• December 25^th – Christmas Day
• December 26^th– Boxing Day
• December 31^st– New Year’s Eve (Hogmanay in Scotland)