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1st November 2024
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Celebrating Black History Month 2024: Four Inspiring Campaigns We Love.
October is a time to reflect on the remarkable contributions of Black individuals to society, culture, and history, and it’s a month when brands and organisations across the UK come...
1st October 2024
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Reclaiming Narratives: Celebrating Black History Month 2024 with GottaBe! Ethnic
Celebrate Black History Month 2024 with GottaBe! Ethnic as we honour the Black British community and their contributions. This year’s theme, “Reclaiming Narratives,” focuses on amplifying Black voices and stories....
16th September 2024
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Celebrating Hispanic Heritage Month 2024: Pioneering Change with GottaBe! Ethnic
Celebrate Hispanic Heritage Month 2024 with GottaBe! Ethnic. Learn about this year’s theme, ‘Pioneers of Change,’ and explore the rich cultural diversity, contributions, and impact of the Hispanic and Latinx...
31st July 2024
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5 Hispanic Heritage Month Campaign Ideas to Celebrate Culture and Community
Discover five impactful campaign ideas to celebrate Hispanic Heritage Month, from spotlighting Hispanic employees to partnering with Hispanic-owned businesses. Learn how your brand can authentically connect with the UK’s Hispanic...
17th July 2024
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Celebrating South Asian Heritage Month 2024
At GottaBe! Ethnic, we’re thrilled to celebrate South Asian Heritage Month 2024, a time dedicated to honouring South Asia’s rich and diverse cultures, traditions, and histories. From July 18th to...
6th May 2024
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3 Ideas for South Asian Heritage Month 2024 Campaigns
Explore three innovative campaign ideas for South Asian Heritage Month 2024. Discover how to celebrate cultural richness with authenticity and engagement....
15th April 2024
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Why Representation in the Financial Sector Matters More Than Ever
Discover why representation in the financial sector is crucial for inclusivity and empowerment. Explore how diverse perspectives enrich financial education and foster equitable opportunities. Read more at GottaBe! Ethnic....
1st April 2024
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Celebrating Diversity: Key Ethnic Dates for Q2 2024
As we step into the second quarter of 2024, it is essential to celebrate the rich cultures and traditions that make up our global community in the UK. Read this...
30th January 2024
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Navigating Cancel Culture: A Multicultural Marketing Perspective
In recent years, cancel culture has become influential in shaping public discourse and holding individuals and brands accountable for their actions....
15th January 2024
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Unlocking the Spirit of Ramadan: 3 Multicultural Marketing Ideas for Brands
For brands looking to connect with the almost 4 million Muslim consumers in the UK during this significant period, we’ve presented three marketing ideas from which to draw inspiration....
18th December 2023
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The Power of Language: Why You Can’t Just Translate Communications
We understand that effective communication goes beyond just translation; it involves cultural nuance, context, and a deep understanding of your target audience....
1st December 2023
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Embracing Diversity: How Different Ethnic Communities in the UK Celebrate Christmas
It’s important to understand how different cultures in the UK celebrate the festive season, as it can help you create marketing materials that resonate with them....
1st November 2023
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Why Your Multicultural Marketing Efforts Need to Be Intersectional
Ensure your marketing efforts are authentic and intersectional by reading this blog post....
27th October 2023
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Why Diverse Marketing Efforts Need to Start With Your Team…
To truly connect with a diverse and multicultural audience, your team needs to reflect the diversity of your target market. Read this blog post for a deep dive on why...
16th October 2023
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There’s Still So Much Work to Be Done: The Black British Voices Project
As we celebrate Black History Month, we can recognise progress while acknowledging persistent challenges. The statistics and insights from the latest research by the Black, British, and Visible Minority Ethnic People...
10th October 2023
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Celebrating Hispanic Heritage Month 2023: Embracing Diversity with GottaBe! Ethnic
This month-long celebration, spanning from September 15th to October 15th, presents the opportunity to explore, appreciate, and pay tribute to the vibrant and diverse cultures of Hispanic/Latinx people....
2nd October 2023
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Navigating Black History Month Without Performative Activism and Tokenisation
Black History Month gives us the chance to shine a light on the black community’s incredible accomplishments, history, and culture. However, organisations often need help with performative activism and tokenism...
25th September 2023
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The Power of Representation and Authenticity in Multicultural Marketing
As a multicultural marketing agency, we’ve always championed the idea that using real people to represent the audience you’re trying to reach is the best and most authentic approach....