Blog

Discover why representation in the financial sector is crucial for inclusivity and empowerment. Explore how diverse perspectives enrich financial education and foster equitable opportunities. Read more at GottaBe! Ethnic....

We understand that effective communication goes beyond just translation; it involves cultural nuance, context, and a deep understanding of your target audience....

As a multicultural marketing agency, we’ve always championed the idea that using real people to represent the audience you’re trying to reach is the best and most authentic approach....

Brands are competing for attention like never before, and as the marketing landscape evolves, marketers and brands face both obstacles and opportunities to build meaningful connections with their target audiences....

In today’s dynamic business world, the key to success is to reach and engage a diverse range of people. A media marketing plan that is tailored to minority groups can...

Out-of-Home advertising refers to any form of advertisement that can reach consumers when they are outside of their homes. This can be marketing communications on billboards, posters, digital screens, and...

Social media is always evolving. However, two platforms—TikTok and Instagram—stand out with the opportunities they provide brands to communicate with their target audience using videos and pictures form of media....

4% of the UK population is Black. As the fastest-growing community, the percentage of the population from a Black African background doubled from 0.9% in 2001 to 1.8% in 2011. This...

What is influencer marketing?  Leading, specialised content creators are used in influencer marketing to boost traffic, spread messages to target audiences, and increase brand awareness. Businesses can broaden their reach...

Understanding how various cultures in the UK celebrate the holidays will help you market to them and draw in customers from various ethnic minority groups during this advantageous time. A...

The Consumer Equality Equation explores the relationship between ethnicity, the consumer experience in the UK and potential business growth opportunities. This blog will discuss the report’s key findings, specifically why brands should...

Inclusivity is the practice or policy of including people who might otherwise be excluded or marginalised. Inclusive campaigns reflect inclusive marketing—creating materials that accurately reflect the diverse communities that will...

Art. Belton House. Black History Month. Influencers. What’s the common connection between all of these? The National Trust. Recently we had the pleasure of participating in creating a short film...

You have probably come across the words equity and equality being used interchangeably. The application of one word against another does tend to have quite different effects on persons of...

We know that there are cross-cultural nuanced differences in how individuals consume and interpret media due to their background and experience. This blog will focus on marketing from a healthcare...

They say actions speak louder than words. As a multicultural marketing specialists, we try to focus on how we can market brands in a way that doesn’t come off as...

Is gender-based marketing still relevant to brands? We live in an ever-changing society which can cause issues in knowing what consumers want from your brand. Typically seen, gender is a...

On this week’s ‘Culture Shocks’ podcast, we had Parita Patel and Abanti Chakrabarty Mukhopadhyay on our podcast discussing life in the UK as a South Asian. The South Asian community is...