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14th October 2017
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Diversity is on the rise: why your business should consider targeting BME groups?
In a world of diversity where Britain’s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. What’s more, black and minority...
16th May 2017
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How to target ethnic minorities? – Online Channels
In one of our most recent blogs, we discussed offline channels and how to run an ethnic marketing campaign. However, with the internet constantly growing and the rise of social...
16th April 2017
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What Can Market Distribution Do for Your Company?
One of the main reasons why successful companies gain significant growth, is that they really do make the effort to understand their target audience. One of the most popular, and...
27th January 2017
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How to target ethnic minorities in the UK? – Offline Channels
One of the most frequently asked question by current and prospective clients, is ‘how do I target ethnic minorities in the UK?’. Well, there are several ways and today we...
27th July 2016
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When Is The Best Time To Target Students?
Throughout the year, many companies target students with marketing campaigns, tapping into a lucrative market that can be individually targeted around key dates in the student calendar. This is because...