Blog

You have probably come across the words equity and equality being used interchangeably. The application of one word against another does tend to have quite different effects on persons of...

We know that there are cross-cultural nuanced differences in how individuals consume and interpret media due to their background and experience. This blog will focus on marketing from a healthcare...

They say actions speak louder than words. As a multicultural marketing specialists, we try to focus on how we can market brands in a way that doesn’t come off as...

Is gender-based marketing still relevant to brands? We live in an ever-changing society which can cause issues in knowing what consumers want from your brand. Typically seen, gender is a...

On this week’s ‘Culture Shocks’ podcast, we had Parita Patel and Abanti Chakrabarty Mukhopadhyay on our podcast discussing life in the UK as a South Asian. The South Asian community is...

The second episode of our ‘Culture Shocks’ podcast is about Latin America: underrepresented and misrepresented. Our ‘Culture Shocks’ podcast is designed to share the issues relating to each culture when...

Recently we hosted our new Culture Shocks podcast with Don John, Southampton’s Race & Diversity Consultant, to discuss the usage of the term BAME. Culture Shocks is our new series that will...

The purpose of business is the reason you do what you do and, most importantly, why you do it. Because anyone can do what you do (to a degree), why you do...

As a multicultural marketing agency, we work with brands to help them reach ethnic audiences through various marketing channels. With over 14 years of experience, our expertise in this field...

The Thames21’ tree planting project is working with Enfield Council’s Restoration of Enfield Chase project to help create one of London’s newest woodlands. Throughout our partnership with Women’s Business Link, we have...

The ability to speak more than one language is something that many of us would like to be able to do as it opens new doors in communication. But have...

Whilst advertising has become more inclusive over the last couple of years, there is still a long way to go to make advertising inclusive across the board. Representation is one...

In 2020 we saw several businesses across the UK calling for mandatory ethnicity pay gap reporting. This is down to the lack of equality in the workplace, and whilst there...

Multicultural marketing can be tricky to get right, but with the right tools and knowledge, your campaigns can significantly impact multicultural audiences. As multicultural marketing specialists, we work with our...

Local ethnic media channels are great for connecting with target audiences and telling them what is happening in their location. It is a largely untapped channel for brands looking to...

The death of the stock image is down to the sheer overuse of images as digital marketers began to add life to their content. Royalty-free images are freely available online...

Digital channels have advanced over recent years, and it is now easier than ever to drive physical connections through digital media. Ethnic audiences are, however, often left feeling unrepresented through...

Key people of influence hold a level of authority within a community, as they are seen as a place to go for trusted information. Within this blog, we will be...