Blog

The second episode of our ‘Culture Shocks’ podcast is about Latin America: underrepresented and misrepresented. Our ‘Culture Shocks’ podcast is designed to share the issues relating to each culture when...

Recently we hosted our new Culture Shocks podcast with Don John, Southampton’s Race & Diversity Consultant, to discuss the usage of the term BAME. Culture Shocks is our new series that will...

The purpose of business is the reason you do what you do and, most importantly, why you do it. Because anyone can do what you do (to a degree), why you do...

As a multicultural marketing agency, we work with brands to help them reach ethnic audiences through various marketing channels. With over 14 years of experience, our expertise in this field...

The Thames21’ tree planting project is working with Enfield Council’s Restoration of Enfield Chase project to help create one of London’s newest woodlands. Throughout our partnership with Women’s Business Link, we have...

The ability to speak more than one language is something that many of us would like to be able to do as it opens new doors in communication. But have...

Whilst advertising has become more inclusive over the last couple of years, there is still a long way to go to make advertising inclusive across the board. Representation is one...

In 2020 we saw several businesses across the UK calling for mandatory ethnicity pay gap reporting. This is down to the lack of equality in the workplace, and whilst there...

Multicultural marketing can be tricky to get right, but with the right tools and knowledge, your campaigns can significantly impact multicultural audiences. As multicultural marketing specialists, we work with our...

Local ethnic media channels are great for connecting with target audiences and telling them what is happening in their location. It is a largely untapped channel for brands looking to...

The death of the stock image is down to the sheer overuse of images as digital marketers began to add life to their content. Royalty-free images are freely available online...

Digital channels have advanced over recent years, and it is now easier than ever to drive physical connections through digital media. Ethnic audiences are, however, often left feeling unrepresented through...

Key people of influence hold a level of authority within a community, as they are seen as a place to go for trusted information. Within this blog, we will be...

This Black History Month we wanted to focus our attention on black owned businesses in the UK, particularly ones that we believe possess a strong marketing strategy. We will highlight...

Translating marketing materials is unfortunately much more time-consuming than simply copying and pasting content into Google Translate. With over 7,000 languages spoken across the world, it is important to understand...

A diverse workforce benefits a company financially. As diverse teams have different beliefs, opinions, values, and life experiences, which are felt authentically by the consumers. Diverse companies are at least 35% more...

What Is Ethnic Media? Before we discuss any further about Ethnic Media we should first take the time to elaborate on what we mean when using the term ‘Ethnic Media’. Ethnic...

George Floyd’s death sparked conversations all over the country about race and inequality – among friends, at home, in the workplace, and in government. Now, more than a year on...