Blog

Marketing to different cultures has become a key component of business growth. This is due to the obvious fact that if you target more than one customer demographic, you will...

Digital channels have advanced over recent years, and it is now easier than ever to drive physical connections through digital media. Ethnic audiences are, however, often left feeling unrepresented through...

Key people of influence hold a level of authority within a community, as they are seen as a place to go for trusted information. Within this blog, we will be...

1 in 6 people living in the UK is from an Ethnic Minority, here at GottaBe! Ethnic, we understand the importance of reaching these audiences as they have a £300bn...

When looking to expand your food brand to a new audience there are a few things to consider ensuring you effectively reach consumers.  The food and beverage market is highly...

Marketing to ethnic groups can be a tricky task to get it right as cultures can be so different. There are many factors to consider when looking to expand your...

GottaBe’s is working with Tasty Bite, an all-natural, healthy, ready meal brand, who specialises in Asian dishes. We have been working with this company for nearly a year and run...

In the UK we all have a soft spot for Indian food, it doesn’t matter if we get it from a takeaway or make it at home, it’s a meal...

GottaBe! Ethnic has been providing a number of Asian Brand Ambassadors to work across London and the Midlands, on a mass sampling campaign for Dabur International. Dabur started from humble...

‘Try before you buy’, is a phrase once made famous by popular daytime TV show To Buy or Not to Buy, where prospected home buyers were given the opportunity to...

Experiential marketing is a perfect way of providing a tangible experience for the consumer. Whether it be through online platforms such as, Twitter, Facebook and Instagram or even better, in...

Ahmad Tea – the world’s premium tea brand – has appointed GottaBe! to merchandise hundreds of stores nationwide, including those within M25 corridor.  Our Brand Ambassadors has to merchandise the stores...