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6th March 2023
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How to reach new audiences with product sampling
Marketing to different cultures has become a key component of business growth. This is due to the obvious fact that if you target more than one customer demographic, you will...
7th January 2022
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Driving physical connections through digital channels amongst ethnic audiences
Digital channels have advanced over recent years, and it is now easier than ever to drive physical connections through digital media. Ethnic audiences are, however, often left feeling unrepresented through...
8th December 2021
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What is a Key Person of Influence in Multicultural marketing?
Key people of influence hold a level of authority within a community, as they are seen as a place to go for trusted information. Within this blog, we will be...
3rd December 2021
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The importance of physical retailers for ethnic audiences
1 in 6 people living in the UK is from an Ethnic Minority, here at GottaBe! Ethnic, we understand the importance of reaching these audiences as they have a £300bn...
25th November 2021
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Crossing borders with your FMCG Food Brand
When looking to expand your food brand to a new audience there are a few things to consider ensuring you effectively reach consumers. The food and beverage market is highly...
14th September 2021
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What Must You Consider When Marketing To Ethnic Groups?
Marketing to ethnic groups can be a tricky task to get it right as cultures can be so different. There are many factors to consider when looking to expand your...
6th April 2018
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Tasty sampling for instant healthy bites
GottaBe’s is working with Tasty Bite, an all-natural, healthy, ready meal brand, who specialises in Asian dishes. We have been working with this company for nearly a year and run...
18th May 2016
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Sampling With A Spice
In the UK we all have a soft spot for Indian food, it doesn’t matter if we get it from a takeaway or make it at home, it’s a meal...
18th May 2016
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The Freshest Samples In Town
GottaBe! Ethnic has been providing a number of Asian Brand Ambassadors to work across London and the Midlands, on a mass sampling campaign for Dabur International. Dabur started from humble...
6th November 2014
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‘Try before you buy’ – why brands should use product demonstration?
‘Try before you buy’, is a phrase once made famous by popular daytime TV show To Buy or Not to Buy, where prospected home buyers were given the opportunity to...
29th September 2014
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Why experiential marketing?
Experiential marketing is a perfect way of providing a tangible experience for the consumer. Whether it be through online platforms such as, Twitter, Facebook and Instagram or even better, in...
15th September 2014
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Stores merchandised for Ahmad Tea
Ahmad Tea – the world’s premium tea brand – has appointed GottaBe! to merchandise hundreds of stores nationwide, including those within M25 corridor. Our Brand Ambassadors has to merchandise the stores...