Categories
- African (7)
- Caribbean (7)
- Eastern European (1)
- Ethnic Marketing (100)
- Events (20)
- Everyone Doing It Together (3)
- Field Marketing (10)
- Finance Sector (2)
- In-store (12)
- Influencer Marketing (10)
- Insights (52)
- Islamic Audiences (1)
- Latin Americans (4)
- News (79)
- South Asian (6)
- Uncategorised (4)
- Webinars by GottaBe! (2)
11th October 2022
/
,
,
,
,
,
Marketing wellness in Black History month
We know that there are cross-cultural nuanced differences in how individuals consume and interpret media due to their background and experience. This blog will focus on marketing from a healthcare...
2nd November 2021
/
,
,
Diwali on the Square with Western Union
The team at GottaBe! Ethnic headed down to London to support Diwali on Trafalgar Square with Western Union. The vibrant celebrations, organised by the Mayor of London and supported by the...
9th September 2021
/
,
,
Understanding The Importance Of Cultural Differences In Your Marketing Communications
Cultural differences are not always given the thought that they deserve when brands are trying to connect with a multicultural audience. We understand the importance of getting your campaign right...
25th June 2020
/
,
Pop-Ups: How To Make The Most of Traffic
Raise your hand if you’re familiar with pop-up retail. Obviously, we are unable to actually see if you did raise your hand, so we thought we’d start this blog post...
6th April 2018
/
,
Tasty sampling for instant healthy bites
GottaBe’s is working with Tasty Bite, an all-natural, healthy, ready meal brand, who specialises in Asian dishes. We have been working with this company for nearly a year and run...
14th October 2016
/
,
Bringing a taste of home to various events
When travelling to a foreign country, one of the first things we do is try the local delicacies, sampling new flavours and dishes that you wouldn’t normally be able to...
18th May 2016
/
,
Sampling With A Spice
In the UK we all have a soft spot for Indian food, it doesn’t matter if we get it from a takeaway or make it at home, it’s a meal...
18th May 2016
/
,
The Freshest Samples In Town
GottaBe! Ethnic has been providing a number of Asian Brand Ambassadors to work across London and the Midlands, on a mass sampling campaign for Dabur International. Dabur started from humble...
6th November 2014
/
,
‘Try before you buy’ – why brands should use product demonstration?
‘Try before you buy’, is a phrase once made famous by popular daytime TV show To Buy or Not to Buy, where prospected home buyers were given the opportunity to...
29th September 2014
/
,
Why experiential marketing?
Experiential marketing is a perfect way of providing a tangible experience for the consumer. Whether it be through online platforms such as, Twitter, Facebook and Instagram or even better, in...