Blog

Featured image for “Reclaiming Narratives: Celebrating Black History Month 2024 with GottaBe! Ethnic”

1st October 2024
 / 
African
Caribbean
Ethnic Marketing

Reclaiming Narratives: Celebrating Black History Month 2024 with GottaBe! Ethnic


Celebrate Black History Month 2024 with GottaBe! Ethnic as we honour the Black British community and their contributions. This year’s theme, “Reclaiming Narratives,” focuses on amplifying Black voices and stories....
Featured image for “There’s Still So Much Work to Be Done: The Black British Voices Project”

16th October 2023
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African
Caribbean
Ethnic Marketing

There’s Still So Much Work to Be Done: The Black British Voices Project


As we celebrate Black History Month, we can recognise progress while acknowledging persistent challenges. The statistics and insights from the latest research by the Black, British, and Visible Minority Ethnic People...
Featured image for “Navigating Black History Month Without Performative Activism and Tokenisation”

2nd October 2023
 / 
African
Caribbean
Ethnic Marketing

Navigating Black History Month Without Performative Activism and Tokenisation


Black History Month gives us the chance to shine a light on the black community’s incredible accomplishments, history, and culture. However, organisations often need help with performative activism and tokenism...
Featured image for “How to reach the different generations within the black community in the UK”

2nd May 2023
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African
Caribbean
Ethnic Marketing
Finance Sector

How to reach the different generations within the black community in the UK


4% of the UK population is Black. As the fastest-growing community, the percentage of the population from a Black African background doubled from 0.9% in 2001 to 1.8% in 2011. This...
Featured image for “Celebrating black history month with creatives at the National Trust”

26th October 2022
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African
Caribbean
Ethnic Marketing
Insights

Celebrating black history month with creatives at the National Trust


Art. Belton House. Black History Month. Influencers. What’s the common connection between all of these? The National Trust. Recently we had the pleasure of participating in creating a short film...
Featured image for “Marketing wellness in Black History month”

11th October 2022
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African
Caribbean
Ethnic Marketing
Events
Field Marketing
Insights

Marketing wellness in Black History month


We know that there are cross-cultural nuanced differences in how individuals consume and interpret media due to their background and experience. This blog will focus on marketing from a healthcare...
Featured image for “Posting content without it being performative marketing”

6th October 2022
 / 
African
Caribbean
Ethnic Marketing
Insights
News

Posting content without it being performative marketing


They say actions speak louder than words. As a multicultural marketing specialists, we try to focus on how we can market brands in a way that doesn’t come off as...

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