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1st September 2023
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Addressing the Ethnic Influencer Pay Gap: Fostering Inclusivity in the Digital Realm
Embark on a journey with us to understand the challenges faced by influencers from ethnic minorities and discover how our agency, GottaBe! Ethnic, is committed to bridging the ethnic influencer...
13th January 2023
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Top 10 Ethnic, Diversity and Inclusion Influencers of 2023
What is influencer marketing? Leading, specialised content creators are used in influencer marketing to boost traffic, spread messages to target audiences, and increase brand awareness. Businesses can broaden their reach...
11th May 2022
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Why ethnic influencers deserve more recognition!
Since the Black Lives Matter protests, we have seen brands picking and choosing when to showcase ethnic influencers within their campaigns, but not enough is being done. With brands across...
16th March 2022
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How ethnic influencers help you to reach new audiences
Influencer marketing has taken the marketing world by storm. With an influencer for every brand, it is surprising to hear that 68% of marketers consider finding relevant influencers their most significant influencer...
17th November 2021
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10 UK Based Diversity and Inclusion Social Media Influencers to follow
Influencer marketing has seen continual growth over the years and does not seem to be stopping with an influencer for every product; brands who haven’t already should include influencer marketing...
2nd September 2021
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Top 5 Ways To Target A Multicultural Audience
69% of Ethnic minorities feel that UK media has little to no relevance to them. With such a high number of people from an ethnic minority in the UK, brands...
27th August 2021
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Why Beauty Brands Need To Be More Inclusive And Diverse
A lack of diversity and inclusivity is nothing new when we think of the beauty industry. However, Black Lives Matter has emphasised the demand for equality within the industry. Black,...
22nd July 2021
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The Power Of Ethnic Influencers For Brands
WHY DO WE THINK THERE IS VALUE IN ETHNIC INFLUENCERS Here at GottaBe! Ethnic we understand that each ethnic community is different with different needs, tastes, and behaviours. Currently, 9.3 million ethnic...
2nd June 2021
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Influencer Marketing And How To Take Advantage Of This Emerging Trend
Recently Tomasz Dyl, Founder and Managing Director of GottaBe! Marketing chatted to Aleksandra Fiddler from Wiadomości Wirusowych and Jacek Tomkowicz – journalist, YouTuber and content creator about Influencer Marketing. The...
14th May 2021
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Shan Foods Influencer Marketing Campaign
GottaBe! recently worked with Shan Foods on an Influencer Marketing campaign to promote their Ginger Garlic Paste product here in the UK. Shan is one of the biggest leading Pakistani...