Blog

Featured image for “Addressing the Ethnic Influencer Pay Gap: Fostering Inclusivity in the Digital Realm”

1st September 2023
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Ethnic Marketing
Influencer Marketing

Addressing the Ethnic Influencer Pay Gap: Fostering Inclusivity in the Digital Realm


Embark on a journey with us to understand the challenges faced by influencers from ethnic minorities and discover how our agency, GottaBe! Ethnic, is committed to bridging the ethnic influencer...
Featured image for “Top 10 Ethnic, Diversity and Inclusion Influencers of 2023”

13th January 2023
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Ethnic Marketing
Influencer Marketing
Insights

Top 10 Ethnic, Diversity and Inclusion Influencers of 2023


What is influencer marketing?  Leading, specialised content creators are used in influencer marketing to boost traffic, spread messages to target audiences, and increase brand awareness. Businesses can broaden their reach...
Featured image for “Why ethnic influencers deserve more recognition! ”

11th May 2022
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Ethnic Marketing
Influencer Marketing

Why ethnic influencers deserve more recognition! 


Since the Black Lives Matter protests, we have seen brands picking and choosing when to showcase ethnic influencers within their campaigns, but not enough is being done. With brands across...
Featured image for “How ethnic influencers help you to reach new audiences”

16th March 2022
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Ethnic Marketing
Influencer Marketing

How ethnic influencers help you to reach new audiences


Influencer marketing has taken the marketing world by storm. With an influencer for every brand, it is surprising to hear that 68% of marketers consider finding relevant influencers their most significant influencer...
Featured image for “10 UK Based Diversity and Inclusion Social Media Influencers to follow”

17th November 2021
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Ethnic Marketing
Influencer Marketing

10 UK Based Diversity and Inclusion Social Media Influencers to follow


Influencer marketing has seen continual growth over the years and does not seem to be stopping with an influencer for every product; brands who haven’t already should include influencer marketing...
Featured image for “Top 5 Ways To Target A Multicultural Audience”

2nd September 2021
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Ethnic Marketing
Influencer Marketing

Top 5 Ways To Target A Multicultural Audience


69% of Ethnic minorities feel that UK media has little to no relevance to them. With such a high number of people from an ethnic minority in the UK, brands...
Featured image for “Why Beauty Brands Need To Be More Inclusive And Diverse”

27th August 2021
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Ethnic Marketing
Influencer Marketing
News

Why Beauty Brands Need To Be More Inclusive And Diverse


A lack of diversity and inclusivity is nothing new when we think of the beauty industry. However, Black Lives Matter has emphasised the demand for equality within the industry. Black,...
Featured image for “The Power Of Ethnic Influencers For Brands”

22nd July 2021
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Ethnic Marketing
Influencer Marketing

The Power Of Ethnic Influencers For Brands


WHY DO WE THINK THERE IS VALUE IN ETHNIC INFLUENCERS Here at GottaBe! Ethnic we understand that each ethnic community is different with different needs, tastes, and behaviours. Currently, 9.3 million ethnic...
Featured image for “Influencer Marketing And How To Take Advantage Of This Emerging Trend ”

2nd June 2021
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Influencer Marketing
Webinars by GottaBe!

Influencer Marketing And How To Take Advantage Of This Emerging Trend 


Recently Tomasz Dyl, Founder and Managing Director of GottaBe! Marketing chatted to Aleksandra Fiddler from Wiadomości Wirusowych and Jacek Tomkowicz – journalist, YouTuber and content creator about Influencer Marketing.  The...
Featured image for “Shan Foods Influencer Marketing Campaign”

14th May 2021
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Influencer Marketing
Insights

Shan Foods Influencer Marketing Campaign


GottaBe! recently worked with Shan Foods on an Influencer Marketing campaign to promote their Ginger Garlic Paste product here in the UK. Shan is one of the biggest leading Pakistani...

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