Blog

We know that there are cross-cultural nuanced differences in how individuals consume and interpret media due to their background and experience. This blog will focus on marketing from a healthcare...

Every year from the 18th of July to the 17th of August, it is South Asian Heritage Month. This year’s theme is ‘Journeys of Empire’ and will be celebrated through events online...

Last week the GottaBe! team headed down to London for the first of many EDI Together events at The Drum Labs. Here we had speakers and industry professionals sharing their knowledge and...

When marketing to ethnic audiences, your brand will need to alter your marketing to suit the needs of the consumers. One of the many ways GottaBe! Ethnic help brands reach...

Queen Elizabeth II will celebrate her Platinum Jubilee on the 6th of February 2022. It will mark 70 years of service to the people of the United Kingdom, the Realms,...

The team at GottaBe! Ethnic headed down to London to support Diwali on Trafalgar Square with Western Union. The vibrant celebrations, organised by the Mayor of London and supported by the...

With only 1 in 5 brands reaching out to ethnic minorities in the UK it is no surprise ethnic minorities feel unrepresented. Over 3% of the UK population is Black,...

Black history month runs from Friday 1st October to Sunday 31st October. Here at GottaBe! we are proud to celebrate black history month supporting this year’s theme of #Proudtobe. As...

Marketing to ethnic groups can be a tricky task to get it right as cultures can be so different. There are many factors to consider when looking to expand your...

Cultural differences are not always given the thought that they deserve when brands are trying to connect with a multicultural audience. We understand the importance of getting your campaign right...

We are excited here at GottaBe! to announce we will be supporting the UK City of Culture Southampton bid 2025! The City of Culture competition is run by the Department...

The Festival of Marketing in 2021 is set to be an exciting virtual event for marketers to learn new skills and network with other businesses. After a challenging 2020, bringing...

As Chinese New Year (CNY) approaches, Chinese people across the world prepare to celebrate the most significant festival in the Chinese calendar that dates back to the time of the...

On Wednesday 18th November 2020, GottaBe! welcomed a number of delegates from the financial industry to the latest in our series of webinars this year: ‘Growth Untapped: How Financial Brands...

Over the past couple of months the team at GottaBe! have been working closely with UK homelessness charity, Shelter. We have been very proud to have the opportunity to work...

With everything already going on with the Coronavirus pandemic, it was very evident that things had gone left for 2020. This was then furthered by the inhumane murder of George...

GottaBe! Marketing is excited to announce our latest webinar: ‘Activating Around Key-Cultural Events’. The latest in our series of online events, we sought out to help brands in reaching out...

Families across the world came together to watch the 2019 Cricket World Cup with approximately 2.6 billion people tuning in at some point to watch the competition making it by...