Plan for inclusion: Q3 2025 cultural & religious guide
16th June 2025
/
At GottaBe! Ethnic, we believe that inclusive marketing is more than just a trend — it’s a responsibility.
With the UK’s population becoming increasingly diverse, with 20% from ethnic minority backgrounds, brands must be aware of the cultural and religious events that matter most to their audiences.
Q3 is rich with meaningful celebrations, from major religious observances to vibrant heritage events that bring communities together across the country. Yet, many of these moments continue to go unacknowledged by mainstream campaigns. This creates a disconnect between brands and the very people they’re trying to engage. As we often say, diversity without cultural understanding can feel hollow. That’s why planning ahead is key.
From July to September, there are several opportunities to connect with audiences from South Asian, Caribbean, East and Southeast Asian, African, Muslim, Hindu, and Buddhist communities, but the time to prepare is now.
Below, we’ve highlighted some of the key dates and observances for Q3 2025 that marketers should be aware of. If you’re looking to build truly inclusive campaigns, these dates are a great place to start.
Key Dates for July 2025
Ashura (Islam) | 5–6 July
A significant day of mourning and reflection in the Islamic calendar, especially for Shia Muslims. It marks the martyrdom of Imam Hussain and is observed with fasting, prayer, and community gatherings.
South Asian Heritage Month Begins | 17 July
Theme: “Roots to Routes”
This annual month-long celebration is dedicated to recognising the history, culture, and contributions of South Asian communities in the UK. It’s an important time for brands to highlight voices and often underrepresented stories.
Nelson Mandela International Day | 18 July
A global day of action honouring the legacy of Nelson Mandela through volunteering, community support, and efforts to advance social justice and equality.
Key Dates for August 2025
South Asian Heritage Month ends | 17 August
Theme: “Roots to Routes”
The final days of the month are a chance to reflect on how your brand has engaged with the themes of identity, culture, and community. It’s also an opportunity to keep these conversations going year-round.
Notting Hill Carnival | 25 August
Notting Hill Carnival, held since 1966, celebrates Caribbean culture and heritage with vibrant parades, music, and food. Initially created to unite communities and honour Caribbean migrants, it has become Europe’s largest street festival. For brands, it’s a moment to celebrate joy, creativity, and resilience within the Afro-Caribbean community – but only with genuine respect and collaboration.
Ganesh Chaturthi (Hindu) | 26–27 August
A major Hindu festival marking the birth of Lord Ganesha is celebrated with prayer, music, sweets, and community gatherings. It’s a colourful and joyful time, especially among Indian communities.
Qixi Festival / Chinese Valentine’s Day | 29 August
Also known as the Qiqiao Festival, a love story between two stars inspires this traditional Chinese celebration. Couples participate in symbolic activities such as gift-making, stargazing, and prayers for a long, happy relationship. It’s a great opportunity for brands in the gifting, food, and lifestyle sectors to connect with East Asian communities.
Key Dates for September 2025
Mawlid Al Nabi Muhammad (Islam) | 4–5 September
The birthday of the Prophet Muhammad is observed with storytelling, religious gatherings, and community meals. While not celebrated in the same way across all Muslim communities, acknowledging this day with sensitivity is appreciated.
Learn more about the Muslim community within the UK by accessing our free report “Exploring Experiences: British Muslim Voices”.
Ullambana / The Ghost Festival (Buddhist) | 6 September
A traditional Buddhist festival dedicated to honouring ancestors and relieving suffering in the spirit world through rituals and offerings, it is particularly important in East and Southeast Asian cultures.
Ethiopian New Year / Enkutatash | 11 September
A joyous occasion marking the start of the new year in the Ethiopian calendar, celebrated with singing, dancing, and family gatherings. It’s a great opportunity to recognise Ethiopian heritage and cultural pride.
Durga Puja Begins (Hindu) | 28 September
One of the most significant Hindu festivals, celebrating the victory of the goddess Durga over evil. It is known for its artistry, music, and community celebrations, particularly among Bengali communities in the UK.
National Inclusion Week begins | 29 September
A UK-wide initiative focused on workplace inclusion, encouraging organisations to think more deeply about equality, representation, and inclusive practices, including how they market to diverse audiences.
Want more key dates like these?
Recognising and respecting these cultural moments isn’t just the right thing to do — it’s also smart marketing. The most impactful campaigns are rooted in authenticity, understanding, and proper planning.
To help your brand stay informed and inclusive all year round, we’ve created the GottaBe! Ethnic Key Dates Calendar, featuring over 150 key dates across cultural, religious, and community events.
Click here to download your digital copy and start planning ahead for Q4 and beyond.