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A diverse workforce benefits a company financially. As diverse teams have different beliefs, opinions, values, and life experiences, which are felt authentically by the consumers. Diverse companies are at least 35% more...

What Is Ethnic Media? Before we discuss any further about Ethnic Media we should first take the time to elaborate on what we mean when using the term ‘Ethnic Media’. Ethnic...

George Floyd’s death sparked conversations all over the country about race and inequality – among friends, at home, in the workplace, and in government. Now, more than a year on...

GottaBe! recently worked with Shan Foods on an Influencer Marketing campaign to promote their Ginger Garlic Paste product here in the UK. Shan is one of the biggest leading Pakistani...

Beauty brands are realising that they can benefit from diversifying and segmenting their makeup offerings based on ethnic and cultural needs. The multicultural beauty market or ethnic beauty market, is...

Every week, two women living in England and Wales are killed at the hands of a current or former partner, and almost every third woman will experience domestic violence in...

A huge number of businesses are currently ignoring multicultural marketing in their strategies, despite 9.3 million people living in the United Kingdom being from an ethnic minority. They have a...

As Chinese New Year (CNY) approaches, Chinese people across the world prepare to celebrate the most significant festival in the Chinese calendar that dates back to the time of the...

Multicultural marketing has been a largely untapped area of marketing for large and small brands alike for many years. In light of the Black Life matters movement and the impact...

Now more than ever we live in a world that is surrounded by media. Whether it’s reading, watching, listening, we are inundated by different media platforms and formats. If you...

With over 9.1 million individuals living in the United Kingdom and hailing from an ethnic minority, it is glaringly obvious that businesses need to be embracing ethnic marketing as part...

Raise your hand if you’re familiar with pop-up retail. Obviously, we are unable to actually see if you did raise your hand, so we thought we’d start this blog post...

If you have an e-mail address, the chances are you have at some point signed up to a newsletter. Be it from a service provider, a hotel chain or your...

We were very excited to have hosted our first webinar a couple of weeks ago – ‘Reach and Engage Multicultural Audiences – The Rulebook’. The session saw our Managing Director,...

Families across the world came together to watch the 2019 Cricket World Cup with approximately 2.6 billion people tuning in at some point to watch the competition making it by...

Nested in the middle of the south coast of England, sits Southampton; an up and coming city that has recently been voted as the most economical city in England and...

In a world of diversity where Britain’s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. What’s more, black and minority...

In one of our most recent blogs, we discussed offline channels and how to run an ethnic marketing campaign. However, with the internet constantly growing and the rise of social...