Blog

The need for authentic ethnic marketing is becoming more apparent to every brand as we all recognise the importance of inclusivity. It is no longer enough to include one person...

Recently we hosted our new Culture Shocks podcast with Don John, Southampton’s Race & Diversity Consultant, to discuss the usage of the term BAME. Culture Shocks is our new series that will...

Every year from the 18th of July to the 17th of August, it is South Asian Heritage Month. This year’s theme is ‘Journeys of Empire’ and will be celebrated through events online...

‘What are you doing to make a difference?’ We all often ponder this question and usually end up with some philosophical dribble that we intend to put into practice; rarely...

The purpose of business is the reason you do what you do and, most importantly, why you do it. Because anyone can do what you do (to a degree), why you do...

We often talk about the importance of translating marketing materials to reach ethnic audiences but are multilingual marketing materials more effective than direct? GottaBe! takes a look at the different options...

Whether you run a marketing agency or company, you will most likely specialise in one area, which will be why you do what you do. Over the years, it may...

Last week the GottaBe! team headed down to London for the first of many DEI Together events at The Drum Labs. Here we had speakers and industry professionals sharing their knowledge and...

Since the Black Lives Matter protests, we have seen brands picking and choosing when to showcase ethnic influencers within their campaigns, but not enough is being done. With brands across...

As a multicultural marketing agency, we work with brands to help them reach ethnic audiences through various marketing channels. With over 14 years of experience, our expertise in this field...

Changing your marketing materials to suit an ethnic audience can seem overwhelming if your brand has not taken the time to understand the audience you wish to reach. As a...

Products and services are freely available to consumers from all groups, so why do we only see specific demographics or groups shopping with certain brands and avoiding others. Whilst your...

When marketing to ethnic audiences, your brand will need to alter your marketing to suit the needs of the consumers. One of the many ways GottaBe! Ethnic help brands reach...

Influencer marketing has taken the marketing world by storm. With an influencer for every brand, it is surprising to hear that 68% of marketers consider finding relevant influencers their most significant influencer...

Multicultural marketing covers a wide range of people from various communities and demographics. Often brands will look for multicultural marketing specialists to expand into the ethnic market as they have...

The ability to speak more than one language is something that many of us would like to be able to do as it opens new doors in communication. But have...

Whilst advertising has become more inclusive over the last couple of years, there is still a long way to go to make advertising inclusive across the board. Representation is one...

Multicultural marketing can be tricky to get right, but with the right tools and knowledge, your campaigns can significantly impact multicultural audiences. As multicultural marketing specialists, we work with our...