Blog

We are excited here at GottaBe! to announce we will be supporting the UK City of Culture Southampton bid 2025! The City of Culture competition is run by the Department...

As a third party provider for the NHS, Thrive Tribe was struggling to communicate with the “hard to reach communities”. As multicultural marketing specialists, we were delighted to be asked...

1 in 6 individuals living in the UK are from an ethnic minority background. Brands are realising that they need to do more to become more diverse and inclusive. GottaBe!...

WHY DO WE THINK THERE IS VALUE IN ETHNIC INFLUENCERS Here at GottaBe! Ethnic we understand that each ethnic community is different with different needs, tastes, and behaviours. Currently, 9.3 million ethnic...

GottaBe!’s Latest News Over the past month GottaBe! have made a number of exciting announcements. To ensure our audience are completely up to date with all things GottaBe! we wanted...

What Is Ethnic Media? Before we discuss any further about Ethnic Media we should first take the time to elaborate on what we mean when using the term ‘Ethnic Media’. Ethnic...

Recently Tomasz Dyl, Founder and Managing Director of GottaBe! Marketing chatted to Aleksandra Fiddler from Wiadomości Wirusowych and Jacek Tomkowicz – journalist, YouTuber and content creator about Influencer Marketing.  The...

George Floyd’s death sparked conversations all over the country about race and inequality – among friends, at home, in the workplace, and in government. Now, more than a year on...

GottaBe! recently worked with Shan Foods on an Influencer Marketing campaign to promote their Ginger Garlic Paste product here in the UK. Shan is one of the biggest leading Pakistani...

Beauty brands are realising that they can benefit from diversifying and segmenting their makeup offerings based on ethnic and cultural needs. The multicultural beauty market or ethnic beauty market, is...

Every week, two women living in England and Wales are killed at the hands of a current or former partner, and almost every third woman will experience domestic violence in...

A huge number of businesses are currently ignoring multicultural marketing in their strategies, despite 9.3 million people living in the United Kingdom being from an ethnic minority. They have a...

We have been working closely with our client, Assadaqaat Community Finance (ACF), to highlight the existence of the fantastic Women Entrepreneurship Programme that they offer. We have historically seen fewer...

The Festival of Marketing in 2021 is set to be an exciting virtual event for marketers to learn new skills and network with other businesses. After a challenging 2020, bringing...

As Chinese New Year (CNY) approaches, Chinese people across the world prepare to celebrate the most significant festival in the Chinese calendar that dates back to the time of the...

Multicultural marketing has been a largely untapped area of marketing for large and small brands alike for many years. In light of the Black Life matters movement and the impact...

On Wednesday 18th November 2020, GottaBe! welcomed a number of delegates from the financial industry to the latest in our series of webinars this year: ‘Growth Untapped: How Financial Brands...

Over the past couple of months the team at GottaBe! have been working closely with UK homelessness charity, Shelter. We have been very proud to have the opportunity to work...