Blog

Local ethnic media channels are great for connecting with target audiences and telling them what is happening in their location. It is a largely untapped channel for brands looking to...

The death of the stock image is down to the sheer overuse of images as digital marketers began to add life to their content. Royalty-free images are freely available online...

Digital channels have advanced over recent years, and it is now easier than ever to drive physical connections through digital media. Ethnic audiences are, however, often left feeling unrepresented through...

Key people of influence hold a level of authority within a community, as they are seen as a place to go for trusted information. Within this blog, we will be...

1 in 6 people living in the UK is from an Ethnic Minority, here at GottaBe! Ethnic, we understand the importance of reaching these audiences as they have a £300bn...

When looking to expand your food brand to a new audience there are a few things to consider ensuring you effectively reach consumers.  The food and beverage market is highly...

Influencer marketing has seen continual growth over the years and does not seem to be stopping with an influencer for every product; brands who haven’t already should include influencer marketing...

Inclusivity in advertising is important as consumers need to feel that brands truly understand them. For a customer to build relationships with brands they must feel their morals align. GottaBe!...

The team at GottaBe! Ethnic headed down to London to support Diwali on Trafalgar Square with Western Union. The vibrant celebrations, organised by the Mayor of London and supported by the...

With only 1 in 5 brands reaching out to ethnic minorities in the UK it is no surprise ethnic minorities feel unrepresented. Over 3% of the UK population is Black,...

This Black History Month we wanted to focus our attention on black owned businesses in the UK, particularly ones that we believe possess a strong marketing strategy. We will highlight...

As we head into the second week of black history month, we take a look at the black communities within the UK. 3% of the UK population is black (statistic...

Black history month runs from Friday 1st October to Sunday 31st October. Here at GottaBe! we are proud to celebrate black history month supporting this year’s theme of #Proudtobe. As...

Translating marketing materials is unfortunately much more time-consuming than simply copying and pasting content into Google Translate. With over 7,000 languages spoken across the world, it is important to understand...

A diverse workforce benefits a company financially. As diverse teams have different beliefs, opinions, values, and life experiences, which are felt authentically by the consumers. Diverse companies are at least 35% more...

Marketing to ethnic groups can be a tricky task to get it right as cultures can be so different. There are many factors to consider when looking to expand your...

Cultural differences are not always given the thought that they deserve when brands are trying to connect with a multicultural audience. We understand the importance of getting your campaign right...

69% of Ethnic minorities feel that UK media has little to no relevance to them. With such a high number of people from an ethnic minority in the UK, brands...