Blog

The first mistake FMCG brands make when trying to enter the UK market is that they do not realise how diversified the market here is. Brands are disregarding multi-cultural marketing techniques...

Why should you product samples to ethnic groups? 9.3 million people in the UK are from an ethnic minority, but only 1 in 5 brands reach out to them. The Consumer...

What is influencer marketing?  Leading, specialised content creators are used in influencer marketing to boost traffic, spread messages to target audiences, and increase brand awareness. Businesses can broaden their reach...

Understanding how various cultures in the UK celebrate the holidays will help you market to them and draw in customers from various ethnic minority groups during this advantageous time. A...

The Consumer Equality Equation explores the relationship between ethnicity, the consumer experience in the UK and potential business growth opportunities. This blog will discuss the report’s key findings, specifically why brands should...

Inclusivity is the practice or policy of including people who might otherwise be excluded or marginalised. Inclusive campaigns reflect inclusive marketing—creating materials that accurately reflect the diverse communities that will...

Art. Belton House. Black History Month. Influencers. What’s the common connection between all of these? The National Trust. Recently we had the pleasure of participating in creating a short film...

You have probably come across the words equity and equality being used interchangeably. The application of one word against another does tend to have quite different effects on persons of...

We know that there are cross-cultural nuanced differences in how individuals consume and interpret media due to their background and experience. This blog will focus on marketing from a healthcare...

They say actions speak louder than words. As a multicultural marketing specialists, we try to focus on how we can market brands in a way that doesn’t come off as...

Is gender-based marketing still relevant to brands? We live in an ever-changing society which can cause issues in knowing what consumers want from your brand. Typically seen, gender is a...

On this week’s ‘Culture Shocks’ podcast, we had Parita Patel and Abanti Chakrabarty Mukhopadhyay on our podcast discussing life in the UK as a South Asian. The South Asian community is...

The second episode of our ‘Culture Shocks’ podcast is about Latin America: underrepresented and misrepresented. Our ‘Culture Shocks’ podcast is designed to share the issues relating to each culture when...

The need for authentic ethnic marketing is becoming more apparent to every brand as we all recognise the importance of inclusivity. It is no longer enough to include one person...

Recently we hosted our new Culture Shocks podcast with Don John, Southampton’s Race & Diversity Consultant, to discuss the usage of the term BAME. Culture Shocks is our new series that will...

Every year from the 18th of July to the 17th of August, it is South Asian Heritage Month. This year’s theme is ‘Journeys of Empire’ and will be celebrated through events online...

‘What are you doing to make a difference?’ We all often ponder this question and usually end up with some philosophical dribble that we intend to put into practice; rarely...

The purpose of business is the reason you do what you do and, most importantly, why you do it. Because anyone can do what you do (to a degree), why you do...